PrettyLittleThing to launch resale marketplace
Etailer PrettyLittleThing is set to launch pre-owned resale marketplace later this year.
Ahead of her debut catwalk show talking place in London today this week, Molly-Mae Hague, who was appointed to the creative director UK and EU role last year, said the PLT marketplace would launch as a UK-only app, before rolling out to other international markets by the end of the year. It will allow consumers to sell their old PLT items, as well as second-hand items from other brands.
The exact launch date is yet to be confirmed.
“It will be an app where girls can resell their PLT pieces and pretty much anything pre-loved,” Hague said. “It is a massive move for us and something that we think will disrupt the fashion industry, as people aren’t going to expect this from us.”
Hague said that the marketplace would encourage sustainability and for its young customer base to rethink throw-away fashion, adding: “It will encourage girls to think maybe this piece is actually still in really great condition and to encourage someone else to buy it, and it is great to make a little bit of money for our girls as well.”
The news comes after several fashion retailers, including Levi, New Look and H&M have recently ventured into the resale market.
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