Hackett launches new campaign with Jenson Button

Hackett London has embarked on the second chapter of its collaboration with British racing driver and Formula 1 world champion, Jenson Button.

Its campaign for its 2022 spring/summer collection features Button taking a stroll along the famous British beaches of Camber Sands.

Hackett said the latest collaboration includes a collection “designed for gentlemen in pursuit of summer comfort and elegance”.  Staying true to his British roots, Button can be seen wearing some of the brand’s hero pieces of the season including a linen hopsack jacket, cotton-linen striped trousers and a belted corduroy jacket.

The campaign was shot by British photographer John Balsom and conceptualised by creative agency Comunica+A.

Hackett has over 1,000 points of sale across the globe, which includes stores, concessions and franchise activities, as well as collaborations with partners such as Aston Martin, Henley Royal Regatta and British Army Polo.

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