Filippa K enters Chinese market through Tmall

Swedish fashion brand Filippa K has entered the Chinese market via Tmall with a launch of its new autumn/winter collection for women and men.

In addition, creative director Liisa Kessler’s first range for Filippa K, which is a spring/summer pre-collection, will be available on the platform from November.

Filippa K’s chief executive Rikard Frost said: “Scandinavian customers have loved Filippa K for many years, so I’m very excited to have introduced the brand to China this year.

“The house has a unique position within high-end fashion, offering a distinctly Scandinavian design perspective that’s rooted in sustainability. I hope the Chinese audience will appreciate this approach as much as we do.”

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