Crocs appoints chief brand officer
Crocs has promoted Terence Reilly to the newly created position of chief brand officer.
In his new role, he will oversee the marketing and communications functions for both the Crocs and Heydude brands.
With more than 25 years of global marketing and operational experience, Reilly joined Crocs as brand president for Heydude in April 2024. He previously worked with Crocs from 2013 to 2020, ultimately serving as chief marketing officer.
As chief brand officer, he will continue to report to Crocs chief executive Andrew Rees while working with the Heydude brand leadership team and Anne Mehlman, brand president for Crocs.
Never Miss a Retail Update!Meanwhile, Rees will serve as the interim president for the Heydude brand until a permanent leader is announced.
Rees said: “Since Terence rejoined Crocs Inc in 2024, the Heydude brand has seen significant traction under his leadership. He has galvanised a team, sharpened the brand’s strategic focus and re-established authentic connections with our consumers.
“I am confident that the green shoots we are seeing today are building the foundation for sustainable long-term brand growth”
