Crocs promotes Rupert Campbell to EVP and president of Heydude
Crocs has promoted Rupert Campbell to the role of executive vice president and president of its Heydude brand.
Reporting to Crocs chief executive officer Andrew Rees, he will lead all elements of Heydude’s product, marketing, and commercial go-to-market strategy.
Campbell joined Crocs back in March as Heydude’s chief commercial officer.
Commenting on the appointment, Rees said: “Rupert has proven to be an instrumental part of the Heydude leadership team, driving global strategy and execution end-to-end across all parts of our Heydude business.
Subscribe to TRB“On behalf of the board of directors and our leadership team, we are excited to welcome Rupert into this new role and are confident that he will guide the Heydude business to long-term, scalable global growth.”
Prior to joining Crocs, Campbell served as the president of Adidas North America where he led a market of more than $6 billion in revenue and a team of more than 10,000. During his ten years with the brand, he served in various leadership positions across several international regions, including Europe and Russia.
Campbell said: “I’m honoured for the opportunity to expand my role within the Heydude brand and ignite the next phase of our journey.
“The Heydude team is incredibly talented and passionate, and I know that with our collaboration, creativity, and passion, we will turn our strategy into reality while deepening the connection to our consumers.”
