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The Boulevard to welcome Crocs and Hollister this autumn

The Boulevard designer outlet scheme will see Crocs and Hollister join its line-up this autumn. Crocs will open its first ever Northern Ireland store on 11…

FASHION

The Boulevard to welcome Crocs and Hollister this autumn

The Boulevard designer outlet scheme will see Crocs and Hollister join its line-up this autumn.

Crocs will open its first ever Northern Ireland store on 11 September, taking a 1,733 square foot unit, from where it will sell its collections of clogs, sandals, trainers and accessories.

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Meanwhile, Hollister will launch its first ever outlet store on the island of Ireland in October, which will also be the brand’s second physical store in Northern Ireland. The shop will offer Hollister ‘s range of apparel, accessories and fragrances.

The Boulevard said the double announcement follows its most successful trading period to date. The scheme entered 2026 having recorded its fourth consecutive best year of sales and footfall on record, with total sales in 2025 up 11.5% and footfall up 12.3% year-on-year.

Paul McCann, asset manager at Lotus Property, said: “The arrival of Crocs and Hollister is a major endorsement of The Boulevard’s continued success and its strength in the retail market.

“These signings build on a continued record trading period and underline the scheme’s ability to attract leading global brands. The Boulevard is now known for a growing line up of stores shoppers can’t find elsewhere, which really sets it apart in a competitive market.”

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Angela Beevers Director of Content & Events Strategy
Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events
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