Crocs steps up UK store expansion
Crocs is expanding its UK physical store presence with the opening of two new sites in Glasgow and London.
The global footwear brand has signed for a new outlet store at Caledonia Park in Glasgow which is due to open in April
Subscribe to TRBThe 1,754 square foot space will offer Crocs’ core and seasonal collections for men, women, and children, including clogs, sandals and slides, as well as lined and weather-ready styles suitable for the Scottish market.
A range of Jibbitz charms will also be available to enable shoppers to customise their footwear purchases in-store.
Crocs’s arrival extends Caledonia Park’s footwear, casualwear, and family lifestyle offering, with the store sitting alongside brands such as Nike, Polo Ralph Lauren, Tommy Hilfiger, and Calvin Klein.
Maria Averkina, senior asset and development manager at Railpen, said: “Crocs is another strong addition to Caledonia Park.
“As a globally recognised brand with broad demographic appeal, it will further enhance our footwear and lifestyle offer.
“This signing reflects our proactive leasing strategy as we continue to curate a resilient and well-balanced mix of brands and best-in-class outlet operators.”
Meanwhile, Crocs has opened its first mainline store in the UK at Westfield Stratford City in London. Spanning 1,496 square feet, the shop showcases the brand’s complete collection for adults and children, and also has a dedicated Jibbitz Bar for personalisation.
Adrian Holloway, Crocs senior vice president and general manager EMEA, said: “We are delighted to open our first UK mainline Crocs store in one of Europe’s most popular shopping locations.
“The Westfield Stratford City store is a physical touchpoint for consumers and will drive global brand heat and engagement through the main collections as well as strategic collaborations including our latest partnership with Lego.”
The news follows the opening of a Crocs outlet store at London Designer Outlet last year.
