HOME |

Following the success of its first free NFT drop, Boohoo has partnered with four female artists from the NFT community to create an inclusive avatar collection…. View Article

FASHION

Boohoo introduces new NFT avatar collection

16 May, 2022 | by Angela Beevers

Following the success of its first free NFT drop, Boohoo has partnered with four female artists from the NFT community to create an inclusive avatar collection.

The online fashion retailer has teamed up with Amy Kilner, Reem El, Aoife O’Dwyer and Shar.eth on the initiative, which forms part of its commitment to drive female representation in the metaverse and make the digital world a more inclusive space.

Subscribe to TRB

The artists created 230 unique traits and features, with a range of these consisting of statement fashion pieces from Boohoo’s product collection. Boohoo then used the traits to create a diverse generative range of 30,000 avatars to represent the diversity of of its customer base.

The retailer first entered the metaverse by launching its free Boohooverse Access Pass, the first in a series of NFTs created in collaboration with female artists and GMGN Labs. Designed by artist Amy Kilner, the card was claimed within 2.5 hours and drove huge spikes in website traffic, causing the site to crash.

Boohoo said the new avatar collection will give users access to future metaverse projects, a gated discord community and Boohooverse events. In addition, holders will have the chance to win a £1,000 travel voucher, £500 in cash, £250 in Boohoo vouchers and 50% off for life. The winners will be announced within two weeks of the collection selling out.

Sam Helligso Boohoo head of brand, said: “We’re so excited to be able to champion female representation once again in the Metaverse. Our aim is to allow our customers to enter the NFT space effortlessly and affordably, while educating and supporting her throughout our voyage into the space. “