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Hugo Boss Releases NFT Collection

Fashion giant Hugo Boss has teamed up with NFT collection Imaginary Ones to launch their project, called 360-degree metaverse experience. The company will showcase its NFT… View Article

FASHION RETAIL NEWS UK

Hugo Boss Releases NFT Collection

Fashion giant Hugo Boss has teamed up with NFT collection Imaginary Ones to launch their project, called 360-degree metaverse experience.

The company will showcase its NFT collection with a 360-degree metaverse experience.

The NFT collection, which will be released in November, will consist of 1000 pieces and will be supported by three-dimensional animations.

According to the company, the freedom to feel and express can significantly improve people’s mental health while also significantly improving their overall health.

The purpose of the collection stands out as to encourage everyone to connect with their emotions. The collection will share the message that all emotions should be embraced regardless of their content.

Miah Sullivan, Senior Vice President of Global Marketing & Brand Communications at Hugo Boss, said: “The metaverse is an exciting new space for fashion brands, one that is rich with potential for Hugo.

“We are excited to partner with Imaginary Ones to deliver an NFT collection of beautiful 3D assets that enables us not only to further explore this virtual world, but also to share a message of self-acceptance and being true to yourself, which is at the heart of what Hugo stands for”.

Clement Chia, Co-Founder of Imaginary Ones, said: “We share Hugo’s values and commitment to contributing to an inclusive and equitable world. With this partnership, we aspire to strengthen Imaginary Ones’ presence beyond the Web 3.0 space and further our cause in embracing inclusivity and diversity everywhere”.

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