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Burberry launches new NFT collection in Blankos Block Party

Burberry has partnered with Mythical Games for a second consecutive year with the launch of a new NFT collection in Blankos Block Party. As part of… View Article

FASHION RETAIL NEWS UK

Burberry launches new NFT collection in Blankos Block Party

Burberry has partnered with Mythical Games for a second consecutive year with the launch of a new NFT collection in Blankos Block Party.

As part of the collaboration, the luxury brand is opening new spaces for its communities by creating a bespoke social space within the game where players can come together and enjoy a unique virtual experience.

The new NFT collection will include Burberry branded in-game accessories such as boomboxes, TB sliders, lucky horseshoe necklaces and a seashell-inspired mobile phone accessory, all of which can be added to players’ virtual portfolios of online accessories.

In addition, Blankos Block Party players that own Burberry’s first NFT character, Sharky B, will receive a free monogram bucket hat accessory which will be released in coming weeks.

Rachel Waller, VP of channel innovation at Burberry, said: “We are delighted to partner once more with Mythical Games to bring our brand, values and creative spirit to communities around the world. Luxury is an industry built on fantasy and expression so in many ways, gaming is a canvas perfectly suited to bringing these dreams to life. The metaverse provides limitless opportunities for us to flex our imagination and connect with our customers in richer ways, and we’re excited to continue to experiment in this space.”

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