THE RETAIL BULLETIN - The home of retail news
Lest we forget
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Kate Moss becomes guest avatar on Drest

Kate Moss has entered the metaverse as a supermodel avatar on the luxury fashion styling game Drest. Players are being invited to dress Moss using clothing… View Article

FASHION RETAIL NEWS UK

Kate Moss becomes guest avatar on Drest

Kate Moss has entered the metaverse as a supermodel avatar on the luxury fashion styling game Drest.

Players are being invited to dress Moss using clothing and accessories from over 250 luxury brands available in Drest, including Gucci, Burberry and Versace, together with pieces from the supermodel’s collaboration with jeweller Messika.

They also take part in styling challenges that pay homage to the model’s most iconic fashion moments as they work to create looks that demonstrate their own fashion talent.

In addition, players can design beauty looks by using an edit of Drest’s makeup items and choose from five unique hairstyles that have been designed in consultation with celebrity hairstylist Sam McKnight.

There is also a choice of  three exclusive shoot backgrounds including a fashion runway, Cotswolds field and luxury hotel lobby.

Lucy Yeomans. Drest founder and co-chair, said: “I told Kate about Drest in the very early stages of development. Back then, so many people in the fashion industry thought I was crazy to think the worlds of high-fashion and gaming could align, but not Kate. She got it immediately and loved the concept. Kate is a truly global fashion icon, so to have her make her first in-game avatar appearance in the Drest metaverse is incredibly exciting.”

Subscribe For Retail News