Boden unveils new logo
Boden has revealed a new logo that will be used across all print, digital and retail platforms.
The retailer said it has “refreshed its identity” with the new logo, retiring its established black-and-white wordmark logo.
A spokeswoman said it is a “clean, clear-re-crafted variation” of the original logo that was used when Boden was founded 30 years ago.
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