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Boden unveils new logo

Boden has revealed a new logo that will be used across all print, digital and retail platforms. The retailer said it has “refreshed its identity” with the… View Article

FASHION

Boden unveils new logo

Boden has revealed a new logo that will be used across all print, digital and retail platforms.

The retailer said it has “refreshed its identity” with the new logo, retiring its established black-and-white wordmark logo.

A spokeswoman said it is a “clean, clear-re-crafted variation” of the original logo that was used when Boden was founded 30 years ago.

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