Boden opens second US store in Nashville and plans third in Birmingham
Boden has opened a second US store in Nashville, Tennessee, as it continues its US expansion.
It has also announced that it will be launching a third standalone location in Birmingham, Alabama this autumn.
The expansion builds on the success of the fashion brand’s first American store in Atlanta, Georgia, which opened last year. Boden is now building its physical presence after launching online in the country in 2002.
Subscribe to TRBSituated in Hill Center Green Hills, the 1,700 square foot Nashville store has a distinctly British design, with bespoke chandeliers by London designer Richard Taylor, vintage furniture sourced from the UK, and artwork by long-standing Boden collaborator and British illustrator Charlotte Farmer.
The fitting rooms are decorated with custom wallpaper by US printer Little Cocalico, featuring archival Boden catalogue imagery, while a vintage London map print designed by Boden’s in-house print team appears throughout the accessories and dressing room area.
Boden is now looking ahead to the opening of the 2,000 square foot store in Alabama at The Summit, where it will sit alongside a mix of premium and contemporary retailers including Tory Burch, Boss, and Madewell.
The location was selected after Boden identified Birmingham as a strong opportunity for growth due to by existing customer demand in the region and insights from recent US customer focus groups.
