Boden returns to profit
Boden returned to profitability in the year to 28 December 2024 after delivering sales growth across all of its major markets.
The fashion retailer posted a pre-tax profit of £34.6 million compared to a loss of £12.3 million in the prior year.
Subscribe to TRBMeanwhile, group turnover increased by 19% to £362.8 million as the company grew its active customers by 10% year-on-year to 1.8 million.
Boden saw its US sales rise to £161.7 million from a previous £133.2 million while sales in the UK and rest of world increased to £201.1 million from £171.3 million.
Johnnie Boden, founder and creative director at Boden, said: “After a tricky few years, I’m so proud that the team has delivered a fantastic turnaround, returning Boden to growth and profitability.
“We’ve had a resoundingly positive response to our refreshed product ranges, especially in womenswear. We have also acquired a lot of new customers, both in the UK and overseas.”
Giving an update on more current trading, the company said it had experienced a successful first half with sales growth of 9% and a significant increase in profit on the prior year.
In early 2025, Boden made two new board appointments to support its strategy with Ben Dreyer becoming chief executive and Suzanne Foley continuing as chief financial officer.
The company will be opening its first US store in November with the launch of a 2,000 square foot space at the Avalon Centre in Alpharetta, Atlanta.
Boden said: “The business is in great shape to build on this momentum; the opening of our first US store in November will help us strengthen our presence in our fastest-growing market.
“As ever, I am so grateful to our brilliant Boden team for all their efforts, to my family for their support and to our loyal customers for holding tight while we turned around our vibrant supertanker.
“I am quietly confident that we will continue to excite them over the next few years.”
