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Boden

Boden is a British clothing retailer selling primarily online and by mail order and catalogues.

Boden latest news

Boden is a British clothing retailer selling primarily online and by mail order and catalogues.

It was founded by Johnnie Boden in 1991 and each item was initially crafted and cut from his kitchen table. The company now has a significantly larger HQ at Boden House in West London as well as a large warehouse in Leicester, an office in Boston and a warehouse in  Pennsylvania in the US. The company now serves over 1.7 million customers worldwide.

Boden has always designed bright, colourful patterned clothes and high quality casual basics. In recent years, it has made big strides in the children and teenage clothing markets through their Baby Boden and Mini Boden collections.

It releases new collections every spring and autumn, with further lines added in summer and winter.

Boden is owned by JP Boden (Holdings) Limited and run by Johnnie Boden, the founder of the brand.

Products and services:

  • Coats and jackets, dresses, knitwear
  • Loungewear and nightwear
  • Petite products, shirts and blouses
  • Shoes and boots
  • Shorts, skirts, swimwear, tops and T-shirts
  • Trousers and jeans
  • Tunics, kaftans, and workwear

Ownership

 Boden is owned by JP Boden (Holdings) Limited and run by Johnnie Boden, the founder of the brand.

Stores

At present Boden only has shops in the King's Road and Hangar Lane in London. However, its website accounts for a very high percentage of  sales.

Head office

The Boden head office is located in London at:

Boden House, 114 - 120 Victoria Road, London, NW10 6NY

Financials

Year to 2 January 2021
Revenue: £256.024m
Pre-Tax Profit: £14.343m

Year to 28 December 2019
Revenue: £295.193m
Pre-Tax Profit: £13.61m

Contact information

Boden can be contacted via phone/email at its North Acton head office:

Telephone: 0330 333 0000
Email: [email protected]

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News

Boden unveils new logo
Home & DIY

Boden unveils new logo

September 7, 2022 by Angela Beevers
Boden removes sequins
Home & DIY

Boden removes sequins

December 13, 2021 by Angela Beevers
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