Beaverbrooks upsizes at Merry Hill
Beaverbrooks has opened an upsized store at the Merry Hill shopping destination.
The family-owned diamond, jewellery, and watch retailer has invested over £1 million in the refit of the 2,740 square foot space to enable it to create a more immersive shopping experience.
The store features an exclusive ‘diamond room’ for customers looking to make a special purchase. The company has also partnered with Swiss watch brand TAG Heuer on a standalone boutique which is directly adjacent and linked to the Beaverbrooks store.
Anna Blackburn, managing director of Beaverbrooks, said: “We are thrilled to be expanding our long-running and incredibly valued partnership with TAG Heuer to open its first luxury boutique in Merry Hill next to our refitted store there.
“Merry Hill is the perfect location for the new boutique, and with our new-look store with a dedicated ‘diamond room’ for browsing special items including our new ‘Essence’ diamond range and the extraordinary ‘Beyond Brilliance’ diamond collection. We’re confident the new store will be very popular with customers.”
The news follows the recent signings of Ted Baker and Hollywood Bowl at Merry Hill.
Alistair Winning, asset manager at Sovereign Centros, added: “Jewellery and watch demand remains buoyant, so Beaverbrooks’ upsized Merry Hill store comes at a great time, with Christmas around the corner. Their offer adds to the aspirational retail on Merry Hill’s upper level. We are pleased to see yet another premium brand reaffirm their commitment to the destination, delivering an enriched customer experience that visitors have come to expect from Merry Hill.”
