Lakeside secures wave of jewellery signings including Beaverbrooks upsize
Lakeside has announced a flurry of new signings and upsizes from jewellery retailers.
Browns Jewellers has signed for a 469 square foot space on Level 2, which is due to open in the coming months and will offer a selection of diamonds and fine jewellery, including a dedicated bridal range.
Subscribe to TRBIn a separate signing, Signet-owned Ernest Jones has taken a 1,310 square foot space, also on Level 2, where it will unveil a new store concept when the shop opens later this summer. Stocking a collection of diamonds, jewellery and watch brands, Ernest Jones’ ranges will include exclusive lines from Vera Wang Love, Le Vian, Origin and Citizen Attesa.
Neil Old, managing director of Signet UK and Ireland, said: “Lakeside is one of the UK’s premier retail destinations and an exciting stage for the next chapter of Ernest Jones. With millions of visitors every year, it provides the scale, energy and customer profile that align perfectly with our ambitions for the brand.
“We’re excited to be unveiling our new store design concept, reflecting a more contemporary, inspiring and elevated experience, while remaining true to the quality, craftmanship and expertise that have made Ernest Jones a trusted jeweller for over 77 years.”
Meanwhile, Level 1 will see the addition of Diamonds Factory, which has taken a 790 square foot unit. The family owned business will offer a range of ethical and high-quality diamonds.
In further news, Beaverbrooks will invest £1.2 million in upsizing into a key corner unit at the entrance to the newly repositioned Brompton Arcade. The 2,477 square foot space will feature an upgraded exterior with glass frontage, dedicated customer consultation areas, and a wider selection of jewellery and luxury watches, from brands such as TAG Heuer, Gucci and Michael Kors.
