Superdrug opens biggest store yet with Merry Hill relaunch
Superdrug has relaunched its refurbished and expanded store at Merry Hill shopping destination in the West Midlands following a major transformation.
Spanning 12,831 square feet, the shop is now the largest store in the health and beauty retailer’s UK estate.
Subscribe to TRBThe investment forms part of Superdrug’s wider expansion plans, which include the opening of 30 new stores in the UK this year.
Superdrug said the enlarged store has enabled it to offer a wider range of international and trending beauty brands, including Biodance and Medicube, alongside Superdrug own-brand products such as Studio London, B.Skin, Me+, Vitamin E and Optimum. The shop also offers an extensive premium fragrance collection, as well as a pharmacy, aesthetics clinic and piercing studio.
Superdrug property director Clare Jennings said: “We’re delighted to be opening the doors to our newly refurbished store at Merry Hill, which is now the largest store in our estate.
“Our refurbished store gives customers the chance to explore our dedicated Beauty Studio, discover an extensive premium fragrance collection and shop the latest trends across beauty and skincare.
“We’re excited to welcome both new and existing Superdrug customers and hope they enjoy discovering everything our refurbished store has to offer”
Alistair Winning, leasing manager for Redical, said: “The full reopening of Superdrug in its new, significantly expanded format marks an important milestone for Merry Hill, reinforcing our position as a leading destination for health, beauty and wellness.
“As Merry Hill continues to evolve, the unveiling of the UK’s largest Superdrug store demonstrates our commitment to delivering an increasingly compelling offer for visitors, and the growing appeal of the destination for best-in-class retailers.”
