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Adidas Originals goes sci-fi with personality-based metaverse avatars

Adidas Originals is set to launch a personality-based avatar creation platform in collaboration with Ready Player Me. Ready Player Me is an Estonia-based cross-game avatar platform… View Article

FASHION RETAIL NEWS UK

Adidas Originals goes sci-fi with personality-based metaverse avatars

Adidas Originals is set to launch a personality-based avatar creation platform in collaboration with Ready Player Me.

Ready Player Me is an Estonia-based cross-game avatar platform for the metaverse, which it claims lets users create a 3D avatar with a selfie which can be used in over 1000 compatible apps and games, maintaining a single identity.

Users can design an avatar through the online Ozworld experience and use it throughout well over one thousand metaverse apps and games, letting them explore virtual worlds with a consistent identity.

The Ozworld experience aims to champion individual personalities instead of physical appearances, prompting users to answer a series of questions, after which the platform will create a unique digital avatar based on a user’s responses and blend in the aesthetic of Adidas Originals’ Ozworld shoe collection.

adiClub Members and adidas NFT holders will be granted early access to the project via a unique URL, with the first instalment of avatars arriving on April 28th.

The news comes as Adidas Originals pushes further into the digital world. In January, Adidas and Prada collaborated to launch its first NFT collection, a crowd-sourced artwork collage.

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