THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Commentary
Department Stores
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Retail News
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2023
Digital Transformation Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Customer Engagement Strategy 2023
Omnichannel Futures 2024
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Hublot enters metaverse with ‘Hublot Loves Football Metaverse Stadium’

Swiss luxury watchmaker Hublot has entered the metaverse with the unveiling of the ‘Hublot Loves Football Metaverse Stadium’. The experience will be open to the general… View Article

FASHION RETAIL NEWS UK

Hublot enters metaverse with ‘Hublot Loves Football Metaverse Stadium’

Swiss luxury watchmaker Hublot has entered the metaverse with the unveiling of the ‘Hublot Loves Football Metaverse Stadium’.

The experience will be open to the general public via mobile and online on Spatial.io where anyone can explore the 90,000-spectator stadium which features a kilometre-long concourse and media wall.

A hybrid sport, art and digital events space, the stadium structure has been inspired by the design of the case body and digital face of Hublot’s recently launched Big Bang e watch.

The stadium has been designed by MEIS architects, the creators of Crypto.com stadium, Everton FC and Roma Stadiums. Hublot said the structure is the largest venue built in the spatial metaverse.

Hublot was an early adopter of crypto amongst luxury watch brands. In 2018, it unveiled its limited-edition Big Bang Meca-10 P2P that was only available to be purchased via Bitcoin payments.

As part of the Hublot Loves Football campaign, dedicated exhibitions equipped with VR experience to access the stadium, will pop up next to Hublot boutiques in luxury shopping malls in Doha, Kuala Lumpur, Singapore, Indonesia and Thailand this month.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News