Adidas launches new Club Originals campaign
Adidas has launched a new campaign that celebrates creativity across the worlds of music, art, style and movement.
Called Club Originals, the campaign features a line-up of top talent including London-based American singer Ashnikko, indie rock artist Bakar and Rinse FM host and DJ Jyoty.
Adidas is also inviting its community to celebrate Club Originals via a series of parties, pop-ups and creative partnerships across Europe.
The UK activation will take place in London on 20 April at the Beyond The Streets Exhibition at the Saatchi Gallery. Celebrating creativity across the spectrum of art, dance, music and fashion, the event has been created in partnership with youth-led media platform GUAP Magazine. The night will feature a mix of live performances and curated DJ sets.
Adidas is also teaming up with viral live music creators COLORSxSTUDIOS to launch a new content series on the Adidas Originals YouTube channel. This will showcase the latest creative talent across music, fashion and art.
Chris Mitchell, VP BU Adidas Originals Europe, said: “At Adidas we are passionate about celebrating the next generation of creators and Club Originals will provide a platform for young creatives to be inspired and get involved. We’re excited to bring together a collective of talent to inspire a new generation to think outside of the box and immerse themselves in the exciting activations taking place over the campaign duration. Adidas Originals has played an authentic role in culture for over 50 years, and now we want to look ahead to the future of the brand, and to our future creative collaborators.”
The biggest Adidas Originals campaign since 2020, Club Originals will run across multiple Gen Z touchpoints including TV, cinema, OOH, paid social and brand partnerships.
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