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Adidas and Prada partner on NFT project

Prada and Adidas Originals have jointly collaborated to launch its first NFT collection, a crowd-sourced artwork collage. Starting from 24 January, anyone is able to register… View Article

FASHION

Adidas and Prada partner on NFT project

Prada and Adidas Originals have jointly collaborated to launch its first NFT collection, a crowd-sourced artwork collage.

Starting from 24 January, anyone is able to register to submit a photograph using a specially-designed filter that is then manipulated, scrambled and 40% reduced so it can be anonymised.

The collage will be made up of thousands of individual photographs that will be selected by a raffle and minted by Adidas as unique, free NFTs.

The final “minted” Prada x Adidas NFT will be auctioned off at digital art marketplace SuperRare from 28 to 31 January. The proceeds from the sale will be donated to a charity supporting artists and creators, with a portion of sales split between the creators of the artwork.

Collaboration with consumers and the co-ownership element make the project the first of its kind amongst the numerous NFT projects from the luxury industry.

 

 

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