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Adidas appoints Jenna Ortega as face of new Adidas Sportswear label

Adidas has appointed actress Jenna Ortega as as the face of its soon-to-be launched Adidas Sportswear label. The first new label to be introduced by Adidas… View Article

FASHION RETAIL NEWS UK

Adidas appoints Jenna Ortega as face of new Adidas Sportswear label

Adidas has appointed actress Jenna Ortega as as the face of its soon-to-be launched Adidas Sportswear label.

The first new label to be introduced by Adidas in five decades, the collection will begin selling worldwide from 9 February in stores and online with early access available.

Ortega will star in the ‘All That You Are’ campaign for the launch which celebrates “the comfort found in self-expression”. The campaign will also feature a wider collective of Adidas partners, including Premier League footballer Son Heung-min, professional basketball player Trae Young, Women’s Super League forward Mary Fowler, and gamer Carolina Voltan.

Adidas said the new label will offer specific performance technologies through simple cutlines, colourways and stripped back design details, with comfort at its core.

Jasmin Bynoe, senior designer for Adidas Sportswear, said: “Expertly blending sport silhouettes with fresh detailing, Adidas Sportswear brings together Adidas’ latest performance technologies and comfort-first looks to elevate the wearers’ everyday style.

“We are so excited that Jenna has joined the Adidas family and will be fronting the label, as the new line is a true celebration of self-expression and individualism – aligning perfectly with all that she stands for.”

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