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Adidas and Stella McCartney launches 100% recyclable hoodie

Adidas has teamed up with Stella McCartney to launch a hoodie made from garment waste that is 100% recyclable. The Infinite Hoodie is made from Evrnu’s NuCycl… View Article

FASHION

Adidas and Stella McCartney launches 100% recyclable hoodie

Adidas has teamed up with Stella McCartney to launch a hoodie made from garment waste that is 100% recyclable.

The Infinite Hoodie is made from Evrnu’s NuCycl fibre together with organic cotton.

Adidas has also launched a biofabric tennis dress created with Microsilk and cellulose blended yarn. Microsilk is a protein-based material made with renewable ingredients like water, sugar and yeast. The dress is a prototype concept incubated in partnership with Bolt Threads.

James Carnes, vice president of strategy creation at Adidas, said: “Creating products with upcycled plastic waste was our first step. The next challenge is to end the concept of waste entirely. Focusing on three core areas, we will explore ways to create products that can either be fully recyclable or biodegradable.

“We don’t have all the answers and we know we can’t do it alone. By collaborating with partners who share our same vision, as we’ve done with Evrnu and Bolt Threads, we can combine Adidas’ sports industry expertise with specialist knowledge to bring about a waste-free world.”

The unveiling of the garments coincides with the launch of the Adidas by Stella McCartney Fall/Winter 2019 collection featuring a range of innovative fabrics that have been created in more sustainable ways.

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The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
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Omnichannel Futures Conference 2020
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Future of Retail Marketing 2020
9 June 2020
Cavendish Conference Centre, London W1G 9DT
The Future of Retail Marketing for Customer Engagement