THE RETAIL BULLETIN - The home of retail news
News
Insights
Solutions
Events
About Us
Subscribe For Free
Adidas and Stella McCartney launches 100% recyclable hoodie

Adidas has teamed up with Stella McCartney to launch a hoodie made from garment waste that is 100% recyclable. The Infinite Hoodie is made from Evrnu’s NuCycl…

FASHION

Adidas and Stella McCartney launches 100% recyclable hoodie

Adidas has teamed up with Stella McCartney to launch a hoodie made from garment waste that is 100% recyclable.

The Infinite Hoodie is made from Evrnu’s NuCycl fibre together with organic cotton.

Subscribe to TRB

Adidas has also launched a biofabric tennis dress created with Microsilk and cellulose blended yarn. Microsilk is a protein-based material made with renewable ingredients like water, sugar and yeast. The dress is a prototype concept incubated in partnership with Bolt Threads.

James Carnes, vice president of strategy creation at Adidas, said: “Creating products with upcycled plastic waste was our first step. The next challenge is to end the concept of waste entirely. Focusing on three core areas, we will explore ways to create products that can either be fully recyclable or biodegradable.

“We don’t have all the answers and we know we can’t do it alone. By collaborating with partners who share our same vision, as we’ve done with Evrnu and Bolt Threads, we can combine Adidas’ sports industry expertise with specialist knowledge to bring about a waste-free world.”

The unveiling of the garments coincides with the launch of the Adidas by Stella McCartney Fall/Winter 2019 collection featuring a range of innovative fabrics that have been created in more sustainable ways.

Subscribe For Retail News
Google News

THE NEXT EVENT

See all upcoming events

Subscribe to our daily newsletter

Subscribe for free