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Saks makes its debut on TikTok

Saks has made its debut on TikTok as looks to find new ways to connect with customers through digital content. The luxury department store said it… View Article

DEPARTMENT STORE NEWS

Saks makes its debut on TikTok

Saks has made its debut on TikTok as looks to find new ways to connect with customers through digital content.

The luxury department store said it will be bringing together a diverse group of creatives, celebrities and fashion insiders to give followers the opportunity to experience the world of luxury fashion and beauty through “fun and engaging” short-form videos.

Emily Essner, chief marketing officer at Saks, said: “As we continue to innovate and elevate our experience as the leading luxury ecommerce destination, we are excited to introduce another touchpoint for our customers to discover on-demand style inspiration from Saks. TikTok continues to have a significant impact on the fashion industry, and we are excited to join this creative community and connect with our customers in a new and compelling way.”

For the launch, Saks has partnered with content creators Larsen Thompson, Everett Williams, Chanel McKinsie and Maddie White to create its first content series on the platform. The launch videos show the influencers participating in a shoe flip transition challenge while highlighting loungewear, shoes and party looks that are available for purchase at Saks.

The move follows the retailer’s launch of Saks Stylist, a redesigned personal stylist and shopping service on saks.com and its mobile app.

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