Saks strengthens commitment to menswear online and in-store
Saks has unveiled a new men’s shopping experience on the seventh floor of its Saks Fifth Avenue New York flagship and expanded its menswear range online.
Spanning 40,000 square feet, the contemporary ready-to-wear department offers more than 70 brands, 23 of which are new to the store. The space also features shop-in-shops by luxury brands Celine, Dior Men, Gucci, Louis Vuitton and more.
Explaining the reasoning behind the move, Tracy Margolies, chief merchandising officer at Saks, said: “Our men’s business has experienced significant growth over the past several years, and Saks continues to be the destination that shoppers look to for the latest in men’s luxury fashion.
“While we remain focused on expanding our online offering and creating an unparalleled assortment of men’s fashion and accessories on Saks.com, our stores remain a crucial part of the Saks Fifth Avenue ecosystem.
“The new men’s floor in New York reinforces the power of the in-store experience and exemplifies Saks’ reputation as a fashion authority. We are excited to continue investing in the men’s category both online and in store through our exclusive partnership with the Saks Fifth Avenue stores to further solidify our position as the ultimate destination for men’s luxury fashion.”
The retailer added over 125 brands to its men’s range to its online platform in 2022, including Jacquemus, Jil Sander, Junya Watanabe, Loewe and Sacai. It also expanded its wellness and activewear assortment in categories such as golf, ski and swim with the launch of brands such as Alo Yoga, Bogner, Fair Harbor, Rhone and Sease.
To promote its menswear offering, Saks has launched an invite-only men’s brand ambassador programme called The Saks Man where its will engage with menswear customers through unique digital content and in-person experiences.