Saks Potts names first chief executive

Danish fashion brand Saks Potts has appointed its first chief executive.

Josefine Laigaard will join the brand on 1 May and will also become a co-owner.

She was previously head of business development at  Ganni and also worked as a management consultant at EY-Parthenon and as a designer at fashion brand A Question Of .

Saks Potts was founded in 2014 by Cathrine Saks and Barbara Potts.

In a statement, the duo said Laigaard’s addition means the company can focus on growing its presence internationally, particularly in the UK, US and Asia.

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