Macy’s appoints Emily Erusha-Hilleque to lead private brands
Macy’s has appointed Emily Erusha-Hilleque as senior vice president for private brands.
Reporting to Nata Dvir, chief merchandising officer of Macy’s, she will be responsible for the retailer’s private brands design organisation and strategy.
Erusha-Hilleque has joined Macy’s from Target Corporation where her most recent role was design director of ready-to-wear, young contemporary private label and design partnerships. Whilst there, she built and launched the first Gen Z oriented Wild Fable private label as well as designer collaborations with Levi’s, Christopher John Rodgers, Alexis, Rixo, Nili Lotan, Sandy Liang, Victor Glemaud, Rachel Comey, Christian Robinson and LEGO.
Dvir said: “Establishing our private brand portfolio as our differentiator is a key tenet of the ‘Win with Fashion and Style’ pillar of our Polaris strategy. Emily brings leadership and expertise in creating industry-disrupting brands and driving successful product design and merchandising strategies.
“She has her finger on the pulse of the consumer and on trends. She will ensure that our private brands reflect our customers’ wants and needs across categories. I know she will be pivotal in propelling our merchandising transformation forward.”