Macy’s to launch curated online marketplace
US department store Macy’s is to launch a curated digital marketplace.
The new offering will result in a significant expansion of the company’s assortment by enabling third-party brands to sell their products on macys.com and bloomingdales.com.
Matt Baer, chief digital and customer officer at Macy’s, explained: “The marketplace platform will further accelerate our Polaris strategy and unlock new opportunities for sustainable and profitable growth.
“Our digital business is targeted to generate $10 billion in sales by 2023, and we expect the new marketplace platform to produce incremental revenue on top of that target.”
Macy’s is partnering with marketplace technology business Mirakl on the project. The platform will enable sellers to monitor, drive and grow their businesses within Macy’s curated parameters.
The marketplace is expected to launch in the second half of 2022.
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