Pandora plots US expansion through Macy’s partnership
Jewellery brand Pandora is to open shop-in-shops in Macy’s department stores in key market locations across the US.
The move follows a successful soft launch late last year in Macy’s stores in Dallas, Houston, Garden City and Atlanta and will see the number of locations expand from five to approximately 28 this year.
The partnership supports Pandora’s long-term growth ambition to increase market share and double revenue in the US on 2019. Pandora said the US is its largest market where there was strong fourth quarter sell-out growth of 39% versus the same period two years ago.
Luciano Rodembusch, president of Pandora North America, said: “As one of the nation’s premier retailers, Pandora values Macy’s as a strong partner to increase brand accessibility in the US and accelerate our footprint growth. We share a customer-focused culture, and we are confident we will continue to achieve our ambitious growth goals in the market through this partnership aligned to our strategic network expansion efforts.”
Jeff Gennette, chief executive of Macy’s, added: “Macy’s is a destination for jewellery purchases from affordable to high end. We are thrilled to partner with Pandora to expand our jewellery assortment and offer customers more exciting hand-finished jewellery and specialty options to help them enable their personal style.”
