Debenhams launches new online marketplace
Debenhams has launched a new online marketplace in its first major move since being bought by Boohoo in January for £55m.
The website is powered by Mirakl SaaS platform and will help bolster Debenhams visitor numbers, though its website already pulls in some 300m visits a year.
The 240-year-old British retailer has already rolled out 200 brands onto the new marketplace, as it looks to become the country’s largest digital destination for fashion, beauty, sport and homeware products.
Boohoo chief information officer, Jo Graham said: “With the launch of this marketplace, we are evolving the Debenhams brand to stay ahead of the demands of the current digital-first world of commerce.
However, Boohoo did not retain any of the high street retailer’s stores, which resulted in the loss of some 12,000 jobs.
The fresh online offering will also accelerate Boohoo’s ambition to lead in categories beyond fashion, like beauty, sport and homeware.