Mountain Warehouse launches online marketplace
Outdoor retailer Mountain Warehouse has launched its own online marketplace as it looks to give customers access to a wider choice of brands.
Called Mountain Warehouse Marketplace, the platform will aim to act as a one-stop-shop for all outdoor clothing and equipment.
Mountain Warehouse said sellers joining the platform will have access to its 1.7 million active online customers and 600,000 weekly visitors. Brands signed up to date include the likes of Nike, Slazenger, Donda Cycling, Dotty Dungarees and Caterbury.
The move will enable a major extension of Mountain Warehouse’s kidswear offering, as well as sports and activewear. The marketplace will also include a broader range of outdoor living and garden products, in addition to an extended pets offering.
Sellers are expected to handle customer returns, tracking, pricing and second-line customer care, but Mountain Warehouse will offer access to its customer base and support with onboarding, data and customer insights, marketing, first-line customer care and the processing of orders.