Walmart launches drive to recruit UK sellers to its US online marketplace
Walmart has begun a major push to attract UK sellers to its flagship US Walmart Marketplace.
The platform’s community of third-party sellers serve a growing base of more than 120 million US shoppers each month.
Walmart said UK sellers approved to join will be offered the services of a dedicated onboarding team, as well as access to tools and services to help them scale up across the pond.
The move comes as the British government increases its efforts to promote UK goods beyond the EU with its ‘Made in the UK, Sold to the World’ campaign.
Darren Carithers, senior vice president of marketplace development for Walmart International, said: “We are confident that U.K. sellers will be able to leverage Britain’s reputation for design and manufacturing excellence and product quality to thrive as Marketplace sellers and bring more choice to our US customers with speed and scale.
UK companies already on the platform include STATSports, BuyBox and Pertemba.
