Feather & Black partners with Next to offer a collection of furniture and beds
Feather & Black, the luxury bed and furniture brand owned by Dreams, has embarked on a new partnership with Next in which it will bring an edited selection of beds and furniture to customers of www.next.co.uk.
The brand said the strategic long-term collaboration will enable it to reach an even wider audience.
Founded over twenty years ago, Feather & Black currently has eight retail stores nationwide and an ecommerce site.
Feather & Black’s Next edit has been chosen to complement the existing collections available at Next online and includes best-sellers such as the Weathered Oak Sienna Rattan and Salcombe bed frames.
Steve Payne, head of new channels at Feather & Black, said: “We are proud of our luxurious collections of furniture and beds at Feather & Black and delighted to bring the brand to a wider audience via our strategic partnership with Next. We look forward to an exciting future as we elevate our brand presence in the market.”