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Dreams provides cost of living support package for colleagues

Bed retailer Dreams is introducing an enhanced package of financial and wellbeing support for its staff in the run-up to Christmas. The company is bringing forward… View Article

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Dreams provides cost of living support package for colleagues

Bed retailer Dreams is introducing an enhanced package of financial and wellbeing support for its staff in the run-up to Christmas.

The company is bringing forward its annual pay increase from April 2023 to December 2022 to enable staff to benefit over the winter period. The increase will range from 4.3% to 8.6%, with the majority of team members being awarded the higher percentage. This will be the second pay rise Dreams staff have received this year, following a pay review in April. Dreams said its executive team will not be awarded an increase.

Jonathan Hirst, chief executive of Dreams, said: “We know that the rising cost of living and recent interest rate spikes means that life is getting harder, not easier for lots of people, including our colleagues. Our absolute focus is making sure that Dreams continues to be market-leading and here for the long-term. Looking after our fantastic colleagues and putting them first is our priority; they are what makes our business what it is.”

Other new initiatives being introduced include discounts on high-street food retailers such as Asda, Iceland, Tesco and M&S, and free out-of-hours GP service and medical appointments. The retailer will also be offering free financial support, budgeting guidance and debt management advice via The Retail Trust.

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