DECATHLON, one of the world’s largest sporting goods retailers, and the National Basketball Association (NBA) today announced a multiyear expansion of their existing merchandising partnership that... View Article
Adidas is extending its relationship with Foot Locker through a new long-term strategic partnership built around product innovation, elevated experiences and deeper consumer connectivity. Th move... View Article
Authentic Brands Group has entered into a strategic partnership with David Beckham in which it will co-own and manage his global brand. In addition, Beckham has... View Article
Marks & Spencer has embarked on a new online and in-store partnership with the Clinique skincare and make-up brand. From this summer, the retailer will offer... View Article
JD Sports has teamed up with ITV2 and ITV Hub to become the official activewear brand for the seventh series of Love Island. In its biggest brand partnership... View Article
Home and garden retailer Homebase has embarked on a new brand partnership with Escape to the Chateau stars Dick and Angel Strawbridge. The documentary series follows... View Article
Yatay, the Italian sustainable sneaker brand, has partnered with luxury tech accessories company Hadoro to offer customers two exclusive accessory packages. Each gender-neutral bundle contains a... View Article
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