ABG announces partnership with David Beckham
Authentic Brands Group has entered into a strategic partnership with David Beckham in which it will co-own and manage his global brand.
In addition, Beckham has become a shareholder in ABG and he and his management team will partner with ABG to grow the David Beckham brand through strategic endorsements, digital and media partnerships and new consumer products.
Jamie Salter, founder, chairman and chief executive of ABG, said: “We are thrilled to welcome David Beckham to ABG’s esteemed entertainment division and even further honoured to call him an ABG shareholder. David is a superstar talent with an incredible global brand reach and a highly influential presence. David and his team have built an enterprise that spans sports, entertainment, lifestyle and luxury, and we see significant opportunities to scale his brand and expand it into new verticals.”
ANG said the move marks a definitive step in its global strategy to expand its corporate footprint, launch new business verticals and drive growth in key territories, including EMEA and APAC. As part of this next phase, ABG will officially open its European headquarters in London which will house the David Beckham team.
Beckham said: “ABG takes an innovative approach to global brand development, and I’m delighted to be joining them. Our shared vision makes ABG the ideal strategic partner to help unlock the full potential of my brand and business. I’m incredibly grateful for the support I have received in my business career and proud of what our team has achieved. I’m excited for the next chapter.”
The move will also see ABG become the largest shareholder in Studio 99, an integrated creative and production studio co-founded by Beckham in 2019. The company has a slate of documentary series in development and production for global platforms, including Netflix and Disney+, in addition to a commercial business generating content and creative marketing campaigns for a range of global brand clients.
Image: (L-R): David Gardner, Managing Director, David Beckham Ventures; David Beckham; Nick Woodhouse, President and CMO, ABG; Corey Salter, COO.
