Homebase launches brand partnership with Dick and Angel Strawbridge
Home and garden retailer Homebase has embarked on a new brand partnership with Escape to the Chateau stars Dick and Angel Strawbridge.
The documentary series follows the couple as they renovate their chateau in France.
Homebase said the partnership will aim to inspire customers with creative ideas to fix, improve or transform their own homes and gardens. This will include the launch of ‘Give It A Go’, an eight-part content series created by Homebase in collaboration with the Strawbridges. Projects will range from upcycling and organising indoors to building a raised bed in the garden.
Lisa Tickle, head of marketing at Homebase, said: “We know how important it is that our customers love the homes they live in and we’re proud to be the one-stop-shop for all the products and inspiration they need to tackle their home and garden projects. Dick and Angel value the importance of home just as much as we do and are the perfect brand ambassadors for us. We’re really excited to be able to work with them to create engaging content to inspire our customers.”
‘Give It A Go’ will launch on 11 March and will continue to run throughout the spring and summer of 2021.