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Yatay partners with luxury tech giant Hadoro

Yatay, the Italian sustainable sneaker brand, has partnered with luxury tech accessories company Hadoro to offer customers two exclusive accessory packages. Each gender-neutral bundle contains a… View Article

FASHION

Yatay partners with luxury tech giant Hadoro

Yatay, the Italian sustainable sneaker brand, has partnered with luxury tech accessories company Hadoro to offer customers two exclusive accessory packages.

Each gender-neutral bundle contains a pair of Yatay’s Irori sneakers and Hadoro’s iPhone cover. Available in a choice of two colourways, the matching footwear and accessories are 100% vegan.

Umberto de Marco, founder of Yatay, said: “Since 2018 Yatay has been committed to making change in the fashion industry, championing  sustainable manufacturing and the use of eco-friendly materials in the luxury space. We are excited to join forces with Hadoro on their journey to become greener with this collection; it is a perfect marriage of sustainability and luxury, and signals a revolution in the industry.”

Gualtiero Giori, executive chairman of Hadoro, added: “The art of sharing lies at the core of this collaboration between Yatay and Hadoro. By combining Yatay’s green technology and Hadoro’s sophisticated approach to luxury design, we were able to create unique, more sustainable products that don’t compromise on style.”

 

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