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SportsShoes.com appoints former ASICS EMEA CEO as non-exec director

SportsShoes.com has appointed former Asics EMEA chief executive Alistair Cameron as a non-executive director. The online running shoe, clothing and outdoor gear retailer said Cameron will… View Article

SPORTS & LEISURE

SportsShoes.com appoints former ASICS EMEA CEO as non-exec director

SportsShoes.com has appointed former Asics EMEA chief executive Alistair Cameron as a non-executive director.

The online running shoe, clothing and outdoor gear retailer said Cameron will consult on supporting the company’s growth ambitions whilst maximising partnership opportunities. He will also work closely with SportsShoes.com’s management team to help the business expand its reach in Europe.

SportsShoes.com managing director Brett Bannister, said: “It is a real coup for us appoint someone as highly respected as Alistair is within our industry as a non-executive director.

“He has enormous experience in enabling growth at high-performance running and outdoor brands, while ensuring those businesses remain true to their core values.

“This will prove invaluable as we seek to further elevate and expand our premium SportsShoes.com brand proposition worldwide.”

Cameron has more than 35 years’ experience of working in senior positions for global retail brands. This includes ten years heading up Asics’ EMEA region where he oversaw rapid growth and a doubling of revenues to more than £700 million. He has also previously held senior positions at New Balance and Speedo International and is a former chairman of premium outdoor brand Haglöfs.

Commenting on his appointment, he said: “SportsShoes.com has built an exceptional global reputation for providing the best range of premium performance running and outdoor products in one place online.

“I have admired the company’s rapid but controlled growth over recent years and seen how it has intelligently evolved its proposition and continually enhanced its customer experience.

“SportsShoes.com is run by a highly capable and ambitious management team and I am looking forward to helping them realise the company’s ambitious growth plans.”

Established in 1982, SportsShoes.com offers more than 17,000 products from 149 global running and outdoor brands. The appointment follows soon after the company announced a 37% increase to a record £92.2 million in the year to  28 February 2021.

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