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ASICS acquires Njuko race registration platform

Running brand ASICS has acquired Njuko, the leading race registration platform for running events across Europe. The move means the brand can offer race registration services… View Article

SPORTS & LEISURE

ASICS acquires Njuko race registration platform

Running brand ASICS has acquired Njuko, the leading race registration platform for running events across Europe.

The move means the brand can offer race registration services worldwide, with capabilities in Japan, North America, Australia, New Zealand, and now Europe.

Founded in 2012, the Njuko platform helps endurance events capture and manage athlete registration data. Following the acquisition, Njuko will continue to serve its existing clients with registration technology.

Mitsuyuki Tominaga, chief digital and information officer at ASICS, said: “We recognise a real opportunity in the market to improve how races interact with runners, and in turn, how ASICS interacts with runners. Running events provide unique experiences to individuals seeking a diverse set of running goals, and ASICS is committed to being there for runners every step of the way.”

The two companies will now work with Race Roster to provide solutions to challenges faced by race organisers, while also offering runners access to adaptive training plans through the ASICS Runkeeper app, sponsored events, and ASICS’ loyalty programme.

Pierre Duvelleroy, chief executive and founder of Njuko, said: What ASICS is building for the long run will be instrumental in helping events transition into a more digital approach. We are excited that a brand so deeply ingrained in the running community shares our vision, and we look forward to introducing our expanded offering to the racing industry.”

 

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