Lionrock Capital to acquire Haglöfs from ASICS
Private equity firm Lionrock Capital has agreed to acquire Swedish outdoor performance brand Haglöfs from ASICS Corporation.
Established in 1914 by Wiktor Haglöf, Haglöfs designs, develops and markets clothing, footwear and hardware products that are sold in 28 countries.
Haglöfs has been a wholly-owned subsidiary of ASICS since 2010.
Tom Pitts, Lionrock’s head of Europe, said: “We have long admired Haglöfs as a brand that shares our commitment to sustainability and is embodied by its passion for the environment and the natural world and to tackling the climate issues we face.
“An unwavering consideration of the next generation drives Haglöfs to produce quality products which are made to last and shape its entire business approach. Haglöfs thinks differently, takes action and is willing to stand apart from others.”
Founded in 2011 by Daniel Tseung as a private equity firm with a focus on the consumer discretionary sector, Lionrock has offices in Hong Kong, China and Switzerland.
Tseung said: “Haglöfs fits seamlessly into our portfolio and evidences our commitment to acquire well understood heritage brands with best-in-class products. We are excited to embark on a new journey with the company to expedite its growth both in the European market and beyond.”
