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Sports Direct launches star studded Christmas campaign

Sports Direct is to launch a series of Christmas adverts this week featuring some of the biggest names in football. The retailer said its “Give Me… View Article

SPORTS & LEISURE

Sports Direct launches star studded Christmas campaign

Sports Direct is to launch a series of Christmas adverts this week featuring some of the biggest names in football.

The retailer said its “Give Me Football” campaign will be brought to life through three 20 second adverts that will reflect the festive themes typically presented on TV screens during the Christmas season, but with a comedic football twist.

The series stars footballing icons Eric Cantona, Thierry Henry, Mason Mount, Declan Rice, Jarrod Bowen, Emma Hayes and Gabriel Jesus, as well football commentator Clive Tyldesley.

Launching on 4 November, the campaign will be rolled out across TV, OOH, social media and in-store screenings as well as in flagship TV spots during the launches of I’m a Celebrity and Gogglebox.

Developed by COPA90 and directed by Freddie Waters of Pulse Films, the adverts feature a variety of tongue in cheek moments.

Beckie Stanion, chief marketing officer at Sports Direct, said: “As we head into an extremely exciting period, building up for both the World Cup and Christmas, we wanted to celebrate notable festive traditions with a comedic football spin.

“The adverts continue to celebrate the Sports Direct brand purpose, championing the legend in everyone, through the powers of sport. Whether you are a pro on the football pitch or taking charge of the Christmas feast, it is a time to come together and make this season your best one yet, either on or off the pitch.”

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