Sports Direct has launched a new initiative called Equal Play as it looks to help accelerate gender diversity in sport and make the sports sector more equitable.... View Article
Frasers Group will be taking a 40,000 square foot space at Bracknell’s The Lexicon for its Sports Direct, USC, GAME and Evans Cycles brands. The space... View Article
Sports Direct owner Frasers Group has seen its half year pre-tax profit rise by 17.6% to £106.1 million. The uplift was largely driven by strong trading... View Article
Sports Direct has unveiled its first ever Christmas advertising campaign as it looks to showcase its new positioning and rebrand for 2021 and beyond. Called ‘Sport... View Article
Mike Ashley’s Frasers Group has signed for its first new regional flagship store post Covid-19 at Leicester’s out-of-town shopping destination, Fosse Park . Spanning 90,000 square feet,... View Article
Sports Direct has posted a 160% uplift in half year pre-tax profit to £193.4 million. In the 26 weeks to 27 October, group revenue climbed by... View Article
Sports Direct has closed eight Jack Wills stores following its acquisition of the business earlier this month. Shops have been shut in Derby, Durham, Kingston-upon-Thames, Marlborough,... View Article
Sports Direct has acquired Jack Wills out of administration in a £12.75 million deal. A distribution centre and all 100 Jack Wills stores in the UK... View Article
Sports Direct has delayed the publication of its preliminary results. The company has blamed the complexities resulting from the integration of House of Fraser and increased... View Article
