THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Omni Channel Futures 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Sports Direct launches first Christmas advertising campaign

Sports Direct has unveiled its first ever Christmas advertising campaign as it looks to showcase its new positioning and rebrand for 2021 and beyond. Called ‘Sport… View Article

SPORTS & LEISURE

Sports Direct launches first Christmas advertising campaign

Sports Direct has unveiled its first ever Christmas advertising campaign as it looks to showcase its new positioning and rebrand for 2021 and beyond.

Called ‘Sport Starts Here’, the advert has been described by the retailer as a high-energy, musical celebration of sport and fitness and features Liverpool FC captain Jordan Henderson who makes a cameo appearance.

Created by MOX London, the advert is expected to be seen by more than 40 million people across the UK over the next month. With above-the-line media planning and buying handled by The Specialist Works, the campaign will feature in flagship spots in the UEFA Nations League, I’m A Celebrity – Get Me Out Of Here! and Gogglebox in a  series of 60, 30 and 10-second adverts.

Sports Direct has invested £5 million in the campaign.

Beckie Stanion, chief marketing officer at Sports Direct, said: “This is a hugely exciting time for the brand as it marks the first time consumers will be seeing our fresh new outlook via the TVC and on social. We wanted to create something that truly captures our new strategy and purpose; championing the legend in everyone, no matter how skilled you are. This campaign does exactly that, which is why we wanted to bring on the UK’s most creative minds and source real sport and fitness talent to bring our new narrative to life.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON
UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON

Watch video >