Claire’s opens new experiential store in Paris
Claire’s has been celebrating the opening of a new experiential store in Paris.
Ushering in a new era of retail for the brand, the shop on Rue Faubourg St. Antoine has been designed in collaboration with Claire’s creative director in residence, Nicola Formichetti.
Richard Flint, Claire’s president of Europe, said: “We want our customers to feel inspired – through our product, our content and our innovative creative partnerships – but most importantly, through the shopping experience itself. The new Paris store is a portal into our brand world and a glimpse into our future. Full of immersive experiences and innovative touches, we’re inviting consumers to have fun, experiment and co-create with Claire’s.”
The new shop will also help shine a spotlight on the retailer’s MINI V magazine, which launched in December and was developed through Claire’s partnership with Formichetti and V Magazine. The publication focuses on fashion and pop-culture trends and also aims to spark conversations around topics like cyberbullying, self-acceptance and political policies through essays penned by Gen Z activists, artists and politicians.
Formichetti said: “Claire’s and I believe in individuality, and together we hope to send the younger generation on an enjoyable and fun journey of self-expression. With the launch of MINI V, we have a unique opportunity to offer young consumers tools to unlock their personal style while also providing a space to explore deeper topics and a powerful platform to share their voices.”
Spanning 1,200 square feet, the Paris store is designed to offer total brand immersion with experiences and social storytelling at its core. The shop will also serve as a launch pad for exclusive new products and test lines while hosting a steady rotation of experiential and pop-up events.
