Bluewater signs multiple brands to ‘Produced in Kent’ concept
Landsec has unveiled a new retail concept for Bluewater where a range of independent brands can showcase their products in a dedicated space.
Part of a collaboration between Landsec and local trade organisation Produced in Kent, the new space serves as a destination for Bluewater’s shoppers to sample some of the best produce from across the region.
The 2,000 square foot store will remain open for six months. Working on a rotation basis, the first businesses include Shepherd Neame, Kent Crisps, Kentish Pip, Maidstone Distillery, Coffee Bean Shop, Fudge Kitchen and Meopham Valley Vineyard with more looking to join as Christmas approaches.
The space also offers dedicated demonstration spaces, tasting stations and other interactive features.
Rob Hardie, portfolio director for Landsec, said: “We strive to create places which celebrate the best in retail, and we know that many of our guests are making a conscious decision to support their communities by shopping locally. Our latest concept at Bluewater will elevate local brands in a creative and dynamic way.”
Produced in Kent’s chief executive Floortje Hoette added: “We are enormously proud of what our producers are achieving in a challenging trading environment – the shop is a great way to convince the public to buy more local and support them.”
The news follows the recent opening of Amazon 4-star at Bluewater.
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