Miniso to launch first store in Kent
Miniso is to open its first store in Kent at the Bluewater shopping centre.
In a switch from the brand’s signature pink aesthetic, the shop on Bluewater’s Lower Thames Walk will be Miniso’s first blue-themed store.
The store will be the brand’s 27th in the UK. Openings at other shopping centre locations have included Westfield Stratford City, Westfield White City, Ealing Broadway and Brent Cross.
Saad Usman, chief operating officer at Miniso UK, said: “At Miniso, unveiling the first-ever blue store at Bluewater shopping centre marks an exciting new chapter for us. This is our third store opening of 2024, with more to come as we expand our presence across the UK.
“As the very first Miniso store in Kent, we’re thrilled to bring the blue to Bluewater and spread Miniso’s joy to more premier shopping centre destinations. We can’t wait for customers to immerse themselves in this vibrant new space.”
Following the opening on 7 June, the first 300 customers to enter the store will receive a complimentary goody bag valued at over £25 with any purchase.
James Waugh, centre director at Bluewater, added: “At Bluewater we strive to offer our guests the best possible shopping experience. We’re delighted to welcome such an innovative brand as Miniso to our retail line-up, we are sure that Miniso will make a great addition to the centre.”
Join The Retail Bulletin on 5 June at our Future of the High Street conference. Book free tickets for you and your colleagues here
