Frasers Group to create new flagship concept store in Kent
Frasers Group is to fully refurbish its current House of Fraser unit at Maidstone’s Fremlin Walk to make a flagship concept store in Kent for several of its brands.
The news means that the current store will close temporarily from Saturday 30 March until it reopens in the autumn.
The 101,921 square foot unit will house several of Frasers Group’s well known brands under one roof including Sports Direct.
Currently, there are eight Frasers concept stores in the UK.
Kerry Williams, portfolio director for M&G Real Estate, said: “We are delighted that Frasers Group has not only committed its long-term future to Fremlin Walk, but also selected Maidstone as a location for one of its new flagship concept stores. House of Fraser has been a key footfall driver for the town centre for several years, and we firmly believe that this new enhanced store will attract shoppers from across Kent.”
Fremlin Walk is home to other high street brands including, JD Sports, H&M, Waterstones, River Island, and Superdry. Following several lease renewals with existing tenants during 2023, the team at Fremlin Walk is planning to further enhance the retail and eatery line up during the next 12 months.
David Legat from Knight Frank said: “Completing this flagship letting and bringing the incredible brands of Frasers and Sports Direct to Fremlin Walk secures the scheme as a retail led destination long into the future.
“Fremlin Walk has now firmly cemented its position as the centre of Maidstone. We look forward to building on this success and announcing more exciting brands to our line up in the near future.”
