Towards a Universal Customer View
It’s clear that the transparent, secure and effective use of data has the potential to transform every retailer: The challenge of trying to instigate order and structure across your data and then maintain this across so many systems can seem like a Herculean task
Customer expectations are evolving fast. When interacting with brands, people demand smarter, more connected, more personalised and more seamless experiences, across every single touchpoint. And as we become increasingly connected to smart technology, the pressure to deliver that seamless experience for our customers is only going to increase. Many businesses understand this challenge, but are struggling to cope with the sheer volume of data available to them; it can be overwhelming to know what to do with it all.
In this white paper, we explore how organisations can turn that data into useful information, unlocking its value and delivering better outcomes for their customers.”
Read the full whitepaper from Experian HERE
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